Computer Viruses :: essays research papers fc

Computer Viruses   Ã‚  Ã‚  Ã‚  Ã‚  A computer virus is an illegal and potentially damaging computer program designed to infect other software by attaching itself to any software it contacts. In many cases, virus programs are designed to damage computer systems maliciously by destroying of corrupting data. If the infected software is transferred to or accessed by another computer system, the virus spreads to the other system. Viruses have become a serious problem in recent years, and currently, thousands of known virus programs exist (Reed 85-102)b.   Ã‚  Ã‚  Ã‚  Ã‚  Three types of viruses are a boot sector virus, file virus, and Trojan horse virus. A boot sector virus infects the. When the infected boot program executes, the virus is loaded into the computer’s memory. Once the Virus is in memory, it can spread to any floppy disk inserted into the computer. A file virus inserts virus codes into program files†¦ The virus then spreads to any program that accesses the infected file. A Trogan horse virus (named after the Greek myth) hides within or is designed to look like s legitimate program.   Ã‚  Ã‚  Ã‚  Ã‚  Some viruses interrupt processing by freezing a computer system temporarily and then displaying sounds or messages. Other viruses contain time bombs or logic bombs. A time bomb is a program that performs an activity on a particular date. A logic bomb is a program that performs an activity when a certain action occurs, such as an employee being terminated. A worm, which is similar to a virus, copies itself repeatedly until no more memory of disk space remains.   Ã‚  Ã‚  Ã‚  Ã‚  To find computer viruses, anti-virus programs have been developed. Besides detecting viruses, anti-virus programs also have utilities to remove or repair infected programs and files. Some damaged files cannot be repaired and must be replaced with uninfected archive files. The table below outlines some techniques used to protect computer systems. Table Techniques for virus Protection and System Archive Using Virus Protection Software  Ã‚  Ã‚  Ã‚  Ã‚  Backing Up Your System Install virus protection software on every computer system  Ã‚  Ã‚  Ã‚  Ã‚  Develop a regular plan for copying and storing important data and program files. Before use, scan every floppy disk with a virus scan program to check for viruses.  Ã‚  Ã‚  Ã‚  Ã‚  Implement a backup plan and adhere to its guidelines.

Comparative Analysis of Two Essays

Comparative Analysis of Two Essays on Truth and the Media Both â€Å"Who Killed Privacy? † and â€Å"The Shock of the True† deal with the subject of truth and the media, each has a different focus. In Roger Resentment's â€Å"Who Killed Privacy† the issue is whether the fact that something is true Justifies it as a subject for discussion in the media, and to what extent the public interest in the subject is appropriate. â€Å"The Shock of the True† is an exploration of crime and violence as a subject of works of non-fiction.Both authors imply that a great deal is printed or shown in the media for he express purpose of satisfying the publics lust for the lurid or the scandalous. Individual privacy enters into the discussion in the first of the essays, with the author concluding that the truth of a statement often bears no relevance and that details of the private lives of public figures are exploited for the titillation and curiosity of the public.Reference is made to the details of improper conduct made about George Bush and Bill Clinton and the sexual scandal of presidential candidate Gary Hart: â€Å"†¦ It seemed clear to most voters that the ability of both men to govern was not Impaired y their scandals. Yet Gary Hart's boat fling seemed to indicate a person out of control, so a distinction was drawn. The author cites well-known Instances of the intense focus on private, but true, facts that constitute an abusive use of the freedom to disseminate information. He mentions TRW and other credit agencies for making private information available without regard to Its accuracy, and chastised programs like â€Å"Marketplace Households† for publishing software containing personal, financial and consumer habits of Individuals. He states that, despite legal efforts to the contrary,

Ford Pinto Case Study

Ford Pinto Case Study MGT 216 Ford Pinto Case Study The purpose of this paper will be to determine whether Ford was to blame in the Ford Pinto Case. This paper will provide possible solutions as well as supporting statements. This paper will examine all external social pressures and determine how external pressures affect individuals’ points of view. Further, this paper will discuss how the issue would be viewed differently in today’s society. In today’s society ethical issues are under heavy scrutiny. To examine this case thoroughly, the time and social norms of the time must be taken into consideration. The big question with the case is whether or not the Ford business acted ethically when designing the Pinto’s fuel system. The case was put under a microscope and analyzed because the company did not upgrade the integrity of the system until 1978 because of the cost benefits analysis. In determining whether or not to make the production change, the Ford Motor Company defended itself by contending that it used a risk/benefit analysis. Ford stated that its reason for using a risk/benefit analysis was due to the fact that the National Highway Traffic Safety Administration (NHTSA) required them to do so (Leggett, 1999). Business people should not forget that they have a social responsibility as well as a responsibility of maintaining business ethics. If faced with an ethical dilemma similar to that in the Pinto case, it would be important to consider the factors and remind management that it is unethical to knowingly market a car with unsafe parts to the public (De George, 2006). Taking the time to put in a bit more money to make a quality product is more important than building a car that will eventually be recalled and decline in future profits. Quality and safety are on the minds of consumers when purchasing a car. When the cars are made of good quality, it shows the consumers that the values and ethics of a company are solid and that the company puts pride in their work. This ensures that there develops a trust between consumer and company, and possibly a long relationship between the two. If these observations do not convince management, it should be suggested to publish a warning on the risks associated with the Pinto and/or issue a recall. The last option would force management to take nother look into investing more in their cars. If management declines the request to inform the public then the ethical decision would be to â€Å"blow the whistle†. Safety should be the first concern. Putting oneself behind the wheel with family would make that decision easy. Any information would be distributed anonymously and made known in all forms of media to the public (Nadler & Schulman, 2006). The social pressures that Ford Motor Company faced were: decline in sales, increased risk of litigation and lawsuits, and their reputation being slandered. The Ford Corporation knew from the beginning that the Pinto was dangerous. If the corporation continued to manufacture the Pinto they knew there was a risk of many lawsuits (class action) and litigation on the horizon. The corporation conducted a cost-benefit analysis to determine how many deaths would occur and how it would impact the company financially. The cost-benefit analysis would determine the cost the company would be responsible for if a certain percentage of the deceased persons’ families sued the company and won (DeGeorge, 2006). It was in the best interest of the company to cut their losses and stop manufacturing the Pinto because the issues became public. Their reputation was tarnished, despite the fact that they corrected the problems. This lead to a reduction in sales/profits since the consumers wouldn’t invest in the Pinto due to prior issues. Consumers didn’t care that they corrected the issues. The best option for Ford is to invest in a safer and better product and cut their losses. During the 1970s it should have been obvious to Ford that the general public was not favorable to them ignoring the problems concerning the fuel tank. Even though they reasoned it out of their calculations by using a risk/benefit analysis, safety was a factor to buyers even back then. The same approach mentioned above could have been used back then as well. Step one would have been encouraging management to make the right decision. Ford should have decided to not produce additional cars with the issue. Publishing a warning to all purchasers of the (impaired) car should also have occurred, along with an offer of updating the fuel tank with the appropriate parts free of charge. If management declined to do any of these then blowing the whistle would be best. As indicated before, one just has to put themselves in the driver’s seat along with their family to understand the importance of correcting the problem. You truly cannot put a price on a human being, no matter how hard you try. Essentially, ethics and morals are nearly bound at the same hand. A vehicle, knowingly defective, can be sold day in and day out for personal and corporate gain. Ethics plays its part when the entire corporation is knowingly and encouraging these actions. A re-call on a vehicle is not the fault of the salesman selling the car in Wheeler, TX. It is the right and duty of the auto-maker to let the salesman in Wheeler, TX aware of the defaults in the vehicle in order for that salesman to inform his customers of the automobile that they are prepared to purchase. THIS is an ethical violation! It becomes an ethical question, when the Corporates encourage the sales of these ill-made vehicles simply in order to meet they’re bottom line. (Toyota). It is fascinating that when we speak of ethics that we never speak of values. The CEO’s, COO’s CFO’s have no values in these instances; therefore they have no morals or ethics. Rarely do we see the head of a Fortune 500 Company come out publicly and admit that they had no ethics going into this project. Ethics has gone by the waste-side in recent years and the corporations are not the only ones to blame. These employees of they’re rightful companies have literally forced most of there employees to, so called, â€Å"play ball† for sales, benefits and bonuses. No matter what the cost or expense to the consumer. Many believe that ethics still lives and breathes in our corporate world, but until there are morals and honesty, the American people are simply done buying what they are selling! References De George, R. (2006). Chapter 12 Whistle blowing. â€Å"Business Ethics†, 6thed. New Jersey: Prentice Hall Leggett, C. (1999). Life as it applies to the Negligence-Efficiency. Retrieved from http://www. wfu. edu/~palmitar/Law&Valuation/Papers/1999/Leggett-pinto. html on February 9, 2011 Ford Pinto Case Study Ford Pinto Case Study MGT 216 Ford Pinto Case Study The purpose of this paper will be to determine whether Ford was to blame in the Ford Pinto Case. This paper will provide possible solutions as well as supporting statements. This paper will examine all external social pressures and determine how external pressures affect individuals’ points of view. Further, this paper will discuss how the issue would be viewed differently in today’s society. In today’s society ethical issues are under heavy scrutiny. To examine this case thoroughly, the time and social norms of the time must be taken into consideration. The big question with the case is whether or not the Ford business acted ethically when designing the Pinto’s fuel system. The case was put under a microscope and analyzed because the company did not upgrade the integrity of the system until 1978 because of the cost benefits analysis. In determining whether or not to make the production change, the Ford Motor Company defended itself by contending that it used a risk/benefit analysis. Ford stated that its reason for using a risk/benefit analysis was due to the fact that the National Highway Traffic Safety Administration (NHTSA) required them to do so (Leggett, 1999). Business people should not forget that they have a social responsibility as well as a responsibility of maintaining business ethics. If faced with an ethical dilemma similar to that in the Pinto case, it would be important to consider the factors and remind management that it is unethical to knowingly market a car with unsafe parts to the public (De George, 2006). Taking the time to put in a bit more money to make a quality product is more important than building a car that will eventually be recalled and decline in future profits. Quality and safety are on the minds of consumers when purchasing a car. When the cars are made of good quality, it shows the consumers that the values and ethics of a company are solid and that the company puts pride in their work. This ensures that there develops a trust between consumer and company, and possibly a long relationship between the two. If these observations do not convince management, it should be suggested to publish a warning on the risks associated with the Pinto and/or issue a recall. The last option would force management to take nother look into investing more in their cars. If management declines the request to inform the public then the ethical decision would be to â€Å"blow the whistle†. Safety should be the first concern. Putting oneself behind the wheel with family would make that decision easy. Any information would be distributed anonymously and made known in all forms of media to the public (Nadler & Schulman, 2006). The social pressures that Ford Motor Company faced were: decline in sales, increased risk of litigation and lawsuits, and their reputation being slandered. The Ford Corporation knew from the beginning that the Pinto was dangerous. If the corporation continued to manufacture the Pinto they knew there was a risk of many lawsuits (class action) and litigation on the horizon. The corporation conducted a cost-benefit analysis to determine how many deaths would occur and how it would impact the company financially. The cost-benefit analysis would determine the cost the company would be responsible for if a certain percentage of the deceased persons’ families sued the company and won (DeGeorge, 2006). It was in the best interest of the company to cut their losses and stop manufacturing the Pinto because the issues became public. Their reputation was tarnished, despite the fact that they corrected the problems. This lead to a reduction in sales/profits since the consumers wouldn’t invest in the Pinto due to prior issues. Consumers didn’t care that they corrected the issues. The best option for Ford is to invest in a safer and better product and cut their losses. During the 1970s it should have been obvious to Ford that the general public was not favorable to them ignoring the problems concerning the fuel tank. Even though they reasoned it out of their calculations by using a risk/benefit analysis, safety was a factor to buyers even back then. The same approach mentioned above could have been used back then as well. Step one would have been encouraging management to make the right decision. Ford should have decided to not produce additional cars with the issue. Publishing a warning to all purchasers of the (impaired) car should also have occurred, along with an offer of updating the fuel tank with the appropriate parts free of charge. If management declined to do any of these then blowing the whistle would be best. As indicated before, one just has to put themselves in the driver’s seat along with their family to understand the importance of correcting the problem. You truly cannot put a price on a human being, no matter how hard you try. Essentially, ethics and morals are nearly bound at the same hand. A vehicle, knowingly defective, can be sold day in and day out for personal and corporate gain. Ethics plays its part when the entire corporation is knowingly and encouraging these actions. A re-call on a vehicle is not the fault of the salesman selling the car in Wheeler, TX. It is the right and duty of the auto-maker to let the salesman in Wheeler, TX aware of the defaults in the vehicle in order for that salesman to inform his customers of the automobile that they are prepared to purchase. THIS is an ethical violation! It becomes an ethical question, when the Corporates encourage the sales of these ill-made vehicles simply in order to meet they’re bottom line. (Toyota). It is fascinating that when we speak of ethics that we never speak of values. The CEO’s, COO’s CFO’s have no values in these instances; therefore they have no morals or ethics. Rarely do we see the head of a Fortune 500 Company come out publicly and admit that they had no ethics going into this project. Ethics has gone by the waste-side in recent years and the corporations are not the only ones to blame. These employees of they’re rightful companies have literally forced most of there employees to, so called, â€Å"play ball† for sales, benefits and bonuses. No matter what the cost or expense to the consumer. Many believe that ethics still lives and breathes in our corporate world, but until there are morals and honesty, the American people are simply done buying what they are selling! References De George, R. (2006). Chapter 12 Whistle blowing. â€Å"Business Ethics†, 6thed. New Jersey: Prentice Hall Leggett, C. (1999). Life as it applies to the Negligence-Efficiency. Retrieved from http://www. wfu. edu/~palmitar/Law&Valuation/Papers/1999/Leggett-pinto. html on February 9, 2011

Liberal Education Essay

Essay Education is the most important factor behind the progress man has achieved in this world. It has been the permanent character of human history and evolution of thought. However, in the past, it used to be prerogative of only a few privileged men and the pace of development was quite slow. Since it has been disseminated to common people, there has been rapid growth in every sphere of development: science, technology, sociology, politics, anthropology, etc. Now it is treated as basic human right of every man. Though, it encompasses a wide sphere of knowledge, it has been metamorphosed by man according to his needs. It has been mainly applied as a tool of economic development, which has limited its application. Consequently, people are deprived of the potential education offers for the overall development of personality and stability of society. The chaos in modern world is also partly due to this fault. Therefore, in order to meet the multi-dimensional challenges, man faces in the world, it is essential to impart real education i. e. liberal education. The liberal education has been defined in many ways, though emphasizing the similar essential elements. The best definition is offered by the â€Å"Association of American Colleges and Universities†. â€Å"Liberal education means to empower an individual and prepare him to deal with diversity, complexity and change†. As manifest from the definition, the purpose of education is to enable man to surpass the challenges faced in the world, to know and obtain his rights and to accommodate himself in the constantly changing environment in the present day competitive world. The importance of liberal education in this contemporary globalised world is greatest than ever before. The world has become so shaped that every economic and social activity requires modern and advanced means of communication and technology. The transformation of technological development is on a very fast track. There is a demand of more interactive and communica tive manpower to run this complex system. Moreover, despite the interdependence on each other, the diversity in different areas is in sharp contrast. Hence, the man is required to be quite sufficiently prepared to move forward. And the instrument that can enable him to face these challenges is nothing but liberal education. This is why the renowned scholar â€Å"Skarnovey† says: â€Å"Liberal education: the developing countries must adopt it as it is a necessity†. Nevertheless, it is essential for every nation but the developed countries are already ahead in this sphere. The developing countries, which are still far behind, need to forge efforts to transform their education system in order to catch up with the rest of the world. Not only because it helps in achieving economic development but also because it fulfills the need of society in every sphere of life. The sphere of liberal education is wide enough to call it real education. Basically, education is aimed to develop whole being of a person. It is necessary to educate man to learn social ethics, cultural values, religious obligations, ways and means of a stable society and skills of professional competitiveness. Liberal education, simply, fulfills all these essential needs. It emphasises the development of a citizen who is professionally capable of living in the society in civilised way – the way which is not only beneficial to himself alone, but also fruitful for other members of his family, community and society. It is best elaborated in the words of Kurth Kahin; â€Å"Liberal education teaches something about everything and everything about something†. His words can be best understood by contrast to the maxim â€Å"Jack of all; master of none†. Simultaneously, there are also people who are â€Å"Jack of none but master of one†. The people, who acquire general education without proficiency in any specific subject, are explained by the first maxim. While some people who are very skilled and highly qualified in one field like an engineer, scientist or doctor but do not know any other subject or field of life; these are referred to the latter assumption. However, liberal education is a moderate way between both the polar positions. It is aimed at making a person ‘a good professional in any one field’ and also to ‘possess knowledge and skills about other important fields’. More importantly, it makes constructive members of society better described as â€Å"Jack of all; master of one†. In such a way, the objectives of liberal education are multifaceted, which address the requirement of society to a considerable extent. These objectives are briefly discussed here: Firstly, it is the most important for a man to be an informed citizen. The people who are concerned only with their single professional field of occupation cannot be ideally good citizens. They would only be members and nationals of a community or nation. A good citizen is required to be participatory in the social and political building of community, which is the foundation of any society. As the actions of man are based on information and knowledge, without these none understands the obligation towards community and resultantly remains inactive member of society. However, but if the students are inculcated the knowledge of their needs and roles, they would be quite prepared to foresee occurrences and would direct their thoughts and actions towards social and political participation. This can be achieved when the system of education is made liberal which does not aspire to produce only technical robots in human shape but informed and good citizens. Secondly, the philosophy of liberal education envisages the development of creative thinking among the students. Creative thinking has acquired fundamental place in the education system of advanced countries. The students are encouraged to â€Å"think a new†. The creative experiments, creative writings and creative art lead to frame the development of thought process. Though, it is practised in western countries, it owes its origin to the most influential scholars and artists of Greek period and early Muslim era. Socrates, Plato, Aristotle, Machiavelli, Ibn-e-Khaldun, Galileo, Khuw-arzmi, Newton, to name a few, all were creative thinkers. In short, whole of the development in the world and education itself is the result of creative thinking. On the contrary, the limited application of education is insufficient to produce brilliant minds. The specific technological development devoid of human values and ethics has failed to form the basis of a viable society. Thus, it is the objective of liberal education to teach the students various subjects like history, sociology, philosophy and psychology besides their professional field, so that creative thought is encouraged to be developed among them. Therefore, we need to introduce liberal education in order to secure our future based on collective ideals. Thirdly, liberal education improves the skills and competitiveness of students, which is necessary to enable them to get foothold in the competitive market. For example a typist may have good efficiency in his field but computers have replaced typewriter. People like to get their papers typed on computer in order to save their document and to get good command. Now, the excellent typist is in trouble, he would go jobless in the market unless he learns to operate computer. Same is the case with every field of employment. The modes of technology are being transformed very rapidly. In order to meet the demands of market one should be quite prepared and skilled. Hence, the knowledge of mathematics, science, computer literacy and technological acquaintance are necessary to be imparted to the students, which can be achieved through liberal education. Fourthly, as the world has become a global village, the importance of communication skills has been increased manifold. A person must be proficient in national and at least one international language. He must know how to send e-mail, voice-mail or to carryout visual communication. The social change compels the person to change the job for better opportunities. The talented people feel an urge to move towards other countries as well in order to actualise their talent and to obtain maximum result. This is where the communication skills are mostly required. All the communication techniques, basically, listening, speaking and writing are essential ingredients. Therefore, it is necessary to improve the skills of students through methods of listening comprehension and speaking ability tests. All the examinations of foreign languages comprise these elements and even very talented students from developing countries fail to go abroad due to lack of these communication skills in international languages. The world has become so shaped that every economic and social activity requires modern and advanced means of communication and technology. The transformation of technological development is on a very fast track. These few objectives of liberal education underline its importance and need in the developing countries, including Pakistan. Unfortunately, it has not been taken seriously. The system of education in our country is obsolete. It is devoid of the contemporary methodology of teaching and the curriculum is almost from primary to university level. Computer is studied as a field of study only, not as a skill. Even in most of the universities it is taught only to the students of computer department seeking degree in that subject, let alone its use at primary and secondary level. In universities the students of other subjects like sociology, languages, arts and other sciences are not taught the computer skills. This lags them far behind from students of other countries and few quality institutes of the country. Same is true of languages. English though introduced from primary level, is not taught according to the modern techniques of comprehension. Only reading lessons and knowing meaning of words cannot enable students to master the language. The methodology of English departments in universities is also in question. The national language, Urdu, is also not focused at any level of education. Learning of both these languages is important to produce capable and competitive students at the national and international level. The fate of the students of other subjects is also not much different. On the one hand, they are deprived of computer and language skills; on the other they do not become proficient in their field of interest as the proper methodology is not applied. Faculty members are not well qualified, research is not pursued and creative thought is ignored. These defects of our education system are the main reasons of the chaos, unemployment, poverty and social instability in our society. In order to overcome these shortcomings, we must adopt the liberal education system without any further delay. However, this requires a well thought out and comprehensive policy to improve the existing education system. Primarily, we should redesign our curriculum at all levels. All the major components/subjects of liberal education: sociology humanism, citizenship, history, philosophy, languages, computer and sciences must be introduced in every tier of education from primary to university levels in accordance with the capacity of students and the needs of society. Secondarily, all the institutions should be equipped with computer and scientific laboratories and libraries. The research and creative thinking should be encouraged through modern techniques of education. In this regard the accessibility and equality of all sections of our stratified society must be ensured in order to achieve uniform development. Lastly, the faculty must be energised by providing skilled and experienced teachers. The existing teachers should be trained to equip them with modern techniques of teaching methodology. Fresh and young blood must be encouraged to join education field as a profession by enhancing the monetary incentives in the education sector. This policy will yield tremendous benefits to the future of a nation. The liberal education is hailed because it brings concrete advantages. The young generation of Pakistan makes bulk of the population of country. According to a report of the State Bank of Pakistan 65 per cent of the educated youth is unemployed due to irrelevance of their skills with market. If this portion of population is properly skilled, it will prove to be a boost to the economy as the manpower is considered a resource in all countries of the world. Another benefit would be the eradication of poverty. Once our youth are employed, they will naturally add to the income of their families and consequently eradicate their poverty. It will also help in raising the living standard of our common man as it is directly proportional to the income of a family. The liberal education would create sense of understanding and cooperation among the people. The contemporary chaos of extremism and isolationism are due to lack of approach towards collective interests and common goals among people. Once they realise their social obligations and think creatively they will initiate participating positively in the stability of society. It is quite clearly manifested from the discussion that liberal education, which is the real education, is an essential component of good governance and stable society. It not only helps an individual to progressively achieve goals but also gives impetus to economic, political and social stability to a state. In short, it forms the basis of human development in this complex global world of diversity and challenges. It offers a way towards a better change.

Midea and society Essay Example | Topics and Well Written Essays - 2500 words

Midea and society - Essay Example The User Generated Content consists of a wide range of media content (Jenkins, 2008). It uses a variety of applications and insights in news, gossip and research. Likewise, social media and blogging also fall into this criterion. User Generated Content initiates a combination of free software and legal licensing to reduce barriers that hinder communication. In the United Kingdom, the leading media network (British Broadcasting Corporation - BBC) first set up it User Generated Content back in 2005. It was inactive for a few weeks since its inception, but later became alive after the London bombings and Buncefield fire, in the same year. BBC realised its significance when their viewers shared photos of the Buncefield incident. They capitalised on the User Generated Content, which created a platform for the society to integrate their views on issues and even share firsthand information on witnessed scenarios (Jenkins, 2008). This revolutionised the media industry and gave an opportunity for individuals in the society also to become journalists. Through this new advancement, their stories and experiences would be heard across the globe (Jenkins, 2008). Soon, Sky News also followed this norm. Since its inception, the media house has seen an improvement in its number of viewers worldwide (Jenkins, 2008). They implore their viewers to continue sharing their photos and videos regularly. The sharing of photographs and videos is not all that is constituted in the User Generated Content. Media houses also provide a chance to its customers to take part in conveying their messages to the world. OhmyNews.com is a South Korean online newspaper that uses its readers to write some articles in English. This is a way of reaching out to compete with other like-minded websites such as The Guardian (Williams, 2004). The User Generated Content has been faced with a few challenges. The art of User Generated Content has derailed the journalism profession, as well as what it entails (Bu rton, 2007). This is particularly on the value of information of some User Generated Content. More so, concerns have been raised on the standards of the contents in terms of grammar punctuation and accuracy. Another key factor of consideration is the impact that these contents have on the mainstream of the media house (Burton, 2007). This is a concern that has been debated over the years as editors in media houses like The Sun, UK, have complained of some of having a tremendous work load to edit some of the mistakes from their consumers. In this field, many individuals purchase newspapers and read their blogs because they know that the content has been written by professionals (Bale, 2006). Furthermore, there have been instances of pornographic contents from the consumers. For instance, the Los Angeles Times accidentally published pornographic content in its website after they allowed its users to publish contents in their website (Burton, 2007). Other incidents of racism have also been reported by FT.com. Another issue is the availability of blogs. The editor of Telegraph.co.uk does not think that blogs suit journalists in any professional manner. Blogs invite writers to post their stories and some of these stories are mediocre and dull. They provide a platform of having insulting comments below the original blogs. Blogs emphasise more on the personality of the writer and less on the message being conveyed (Burton, 2007). In the UK, there is

In report format, prepare a Marketing Mix for the product or service Essay

In report format, prepare a Marketing Mix for the product or service on which you based assignment one. The Marketing Mix you de - Essay Example This research will be divided into sections each explaining how the case product has been placed for marketing. Product segmentation, targeting and position The term segmentation basically implies that there is grouping of potential buyers and customers in different categories (Masterson & Pickton, 2010; 88). By segmentation it will enable the Dell Company to actually place the potential buyers into different groups and therefore each group will perceive maximum value of the laptop differently from the others. In my segmentation of the Dell Laptop we can have for example three categories that will be the target market of the Dell products. The first group will be under homogeneity meaning that the particular segment the group will be having the same common needs when it comes to the Dell laptop. Under this group the Dell laptop that the group needs will be the basic ones with medium capacity hard disk, wide screen, long lasting battery and user friendly navigation on the laptop and o n top of all these features, the laptop will be relatively cheaper. The second group we can refer to them as the distinction group, under this group it can be made up of the higher end market of the consumers so that they are unique group of people as compared to the other members and potential buyers. Case in point will be the business fraternity and the upper class therefore for the Dell Company, the laptop in this range will be high end in terms of the needs for instance the business market would want a very fast laptop filled with more business features. With all these features the general outlook of the Dell laptop will have to be above par with the finishing being custom made in order to suit the potential consumer needs (Richter, 2012;44). The last group will be mainly be classified under the reaction group, this means that the target customers under this segment will consist of the buyers who have a similar response to a product in the market. The target will mostly consist of the youths who are mostly technologically savvy and would love to own the latest gadgets which include laptops and this is where the Dell laptop will come into focus as a gadget that the youths will fall in love with. Therefore the price will be worth the features that will be on the laptop (Mcdonald, 2007; 121). The main impact of all this will be to ensure that every potential buyer has been catered. Marketing mix and its relation to the target consumers can be summed up with the diagram below: Product Consideration With the Dell laptop, it is expected for the laptop to embrace all characteristics of service performance meant to create importance and value to the laptop itself and therefore enable it to sell to the potential buyers (Mcloughlin, & Aaker, 2010;67). It is expected by each design that the Dell laptop has will be a key factor to the key needs of the buyers. The technology in place of the Dell laptop will be expected to be of high end and furthermore very useful to t he consumers who will be using the product (Dibb, & Simkin, 1999; 78). The design should be made with the mindset that the significance of the Dell laptop will come from the usefulness it has to the potential buyers. Furthermore the Dell laptop will come with value added services and this will include warranties to ensure that the laptop can last the given time period and with the warranty the potential

Honoring Patient Autonomy at End-of-life decisions Thesis

Honoring Patient Autonomy at End-of-life decisions - Thesis Example Thus respect of patient autonomy is based on the informed consent. It therefore follows that where a patient is competent to make a medical decision, it is unethical and unlawful to commence treatment without first informing the patient of the benefits and detriments of the treatment and allowing the patient to determine whether or not he or she wishes to receive the treatment (Harris, 11). In end-of-life situations however, it can be especially difficult for the patient to assess the possible outcomes associated with receiving or not receiving specific medical attention. At the same time, medical practitioners are also confronting conflicts between the duty to save lives and the duty to respect patient autonomy. Moreover, family members often intervene attempting to make the decision for a loved-one who is facing imminent death. This paper examines the literature and the law relative to patient autonomy with a view to identifying how medical practitioners should resolve these challenges and tensions in favour of respecting patient autonomy. Implications for practice and policies will be discussed with a view to strengthening the protection of patients’ right to autonomy. A narrow definition of patient autonomy describes the concept as the patient’s right to determine whether or not he or she will receive a certain recommended medical treatment or whether or not he or she will decline it. The liberal individualist interpretation defines patient autonomy as the patient’s right to â€Å"act intentionally, with understanding, and without controlling influences† (Stiggelbout, Molewijk, Otten, Timmermans, Bockel, and Kievit, 269). Thus the medical practitioner has a responsibility to help the patient understand the pros and cons of accepting or declining medical treatment. At the same time, discharging this responsibility requires